Manchester Flight Training are one of the UK’s finest PPL flight training specialists based at City Airport Manchester - formally known as Barton Airdrome in Eccles Manchester.
They approached us because their current website wasn’t receiving enough traffic, was developed using Wordpress and at one point was not visible to the public because the website was down. They needed a professional company to take the reins and get themselves back online and trading as soon as possible.
We offered to help them and within a few short days solved their issue by providing a Drupal 7 solution which now enables them to say who they are, what their business provides and to sell trial flight training lessons using the popular PayPal method of payment.
We also carried out a great deal of SEO on the website to ensure that they were ranked higher than their nearest competitors in the Google search engine rankings by performing a link building exercise and coupling this with a social media campaign managed to rank them higher in the search engine rankings, which in turn dealt them with an influx of increased applicants into their system.
One of the additions we provided to add value to the website and increase their website’s kudos was virtual tours of their aircraft specifically taken from the view of the pilot in command giving prospective customers the feel of what it is like to be at the command of a light aircraft before even visiting the school right from the comfort of their seat!
We also offered to host the website on one of our dedicated servers to make sure that their site has a guaranteed uptime to futureproof their business :)
This coupled with various social media campaigns on the major social media channels such as Facebook, Twitter and Google+ has increased their number of applicants tremendously.